Customer Insight
- 고객 자신보다 고객을 더 잘 알아야 한다.
- Closed Loof 고객관계 사이클 확립.
Customer Offers
- 고객들에게 당신이 주고자 하는 것이 아닌 고객들이 원하는 것을 주어라.
- 다른 고객 세그먼트, 다른 요구
- 동일한 고객, 다른 행동
Customers Interactions
- 항상 각 고객의 요구
Information System, which includes front/back office system and operation system, as well as Point-of-sales system, auto lock system, power management system etc. Generally used Hotel Information System nowadays consist four major parts; Front Office System which takes charge for general operation related to customer and accommodation, Back Office System which manages general business analysis, P
information management is growing in community and incidents which is related to leak out the customer information is increasing. Because of the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, and it helps them not to con
있는 것이다.
2. 「Customer Care」에서 「Customer Navigation」으로의 전환
컴퓨터와 통신의 융합기술인 CTI의 발달로 최근 10년 동안 콜센터 비즈니스는 급속한 발전을 해왔다. 또한 Web 기술의 보급확산으로 각종 어플리케이션이 개발되어 CRM은 기업의 가장 중요한 IT 전략으로 자리매김하게 되었다.
information systems to
employees and customers? Explain.
BEC is concerned with information system. BEC has many outlets so, ledgers, files and customer account information became unruly. As with many businesses this size, the owner did not have the expertise or the capital for developing the company's own information systems. Nevertheless Nigel invested many efforts in information systems
COSMOS®: Real-Time Package Tracking
COSMOS (Customer Operations Service Master On-line System) is a computerized package tracking system that monitors every phase of the delivery cycle at FedEx. FedEx employees constantly input information into COSMOS by several means.
Customer service representatives enter shipping information into COSMOS through computer terminals, alerting the dispatche
원가주도 전략 (Overall Cost Leadership)
저 원가전략
- 효율적인 경영을 통한 최소 비용 소비, 저 가격 전략으로 경쟁자를 압도.
- 최신장비에 대한 높은 투자 비용, 공격적 가격정책 등을 통하여 초기 손실을 감수,
높은 시장 점유율을 구축한다.
EX) McDonald`s, Wal-Mart, Fe Dex
Almost 9 out of 10 of those who used an offline travel agency used it for flight tickets.
Information about flight tickets in the ads would appeal to the customers.
People get information about flight tickets on the internet.
Gold Tour Club should advertise online.
- Sell special package products for students during vacations
- Move its location to the Central Square instead of the
Commission of the Internet Art
Video and Audio Collection
Custom Collection
Useful Information before Visit
Uncomfortable Menu Bar
Menu Deletion
Obscure Word Groups
Difficulty in Finding History
Wasted Space on the Right
customers. According to the information from company data bases, someof their customers paid their invoices late. To recover balances (or lack of cash) the company took out a loan and consequently they had to pay extra interest expense.
This interest expense caused by late payment reduces the profitability of each order those of which payment was late referring the calculation in question number